marketing, sales and service

Picture yourself at the forefront of innovation, crafting compelling campaigns that captivate audiences and drive real impact. Dive into the art of persuasion, honing your skills to influence consumer behavior and shape brand perceptions. In this fast-paced arena, every day presents new challenges and opportunities for growth, allowing you to unleash your creativity and entrepreneurial spirit. Join a thriving community of professionals who are passionate about connecting with customers, building lasting relationships, and shaping the future of commerce.

Questions
  • Are you able to think outside the box?
  • Do you enjoy public speaking?
  • Do you like meeting new people?
Career Pathways

The marketing field has five career pathways:

  • Communications: Individuals who develop plans and materials to sell products and services, such as writing text or creating artwork for advertisements.
  • Management: Individuals who implement plans to see products and services, such as selling advertisements or managing a sales team.
  • Research: Individuals who investigate how to motivate people to buy products and services.
  • Merchandising: Individuals who buy and sell products and services for companies or clients.
  • Professional Sales: Individuals who sell products and services to large and small customers.
What It Takes
An ear
Strong Listening Skills
Four hands overlapping
Teamwork & Coordination
Puzzle pieces fitting together
Problem-Solving
A person surrounded by outward pointed arrows
Flexibility
A paintbrush, ruler, and pencil lined up
Creativity
Education-Career-Income: Marketing, Sales & Service
occupation
required education
Salary Range
Chief Executive Officer
Master's Degree
$109,180 - $162,530
Marketing Managers
Bachelor's Degree
$79,575 - $186,741
Sales Managers
Bachelor's Degree
$69,706 - $175,059
Property, Real Estate, and Community Association Managers
Bachelor's Degree
$38,507 - $87,981
Market Research Analysts and Marketing Specialists
Bachelor's Degree
$40,634 - $99,404
Public Relations Specialists
Bachelor's Degree
$37,785 - $79,745
Sales Representatives of Services, Except Advertising, Insurance, Financial Services, and Travel
Bachelor's Degree
$35,060 - $82,791
Sales Representatives, Wholesale and Manufacturing, Technical and Scientific Products
Bachelor's Degree
$49,260 - $130,611
Sales Representatives, Wholesale and Manufacturing, Except Technical and Scientific Products
Some College, No Degree
$36,452 - $89,114
Real Estate Brokers
Certificate
$30,656 - $69,594
Real Estate Sales Agents
Certificate
$34,910 - $84,691
First-Line Supervisors of Non-Retail Sales Workers
Some College, No Degree
$51,199 - $117,945
Source: 2024 Florida CareerSource
For more information, visit Florida Department of Education CTE Frameworks