Do you have a knack for persuasion? Do you enjoy sales and customer service? Marketing may be the career for you.
The marketing field has five career pathways:
- Communications: Individuals who develop plans and materials to sell products and services, such as writing text or creating artwork for advertisements.
- Management: Individuals who implement plans to see products and services, such as selling advertisements or managing a sales teams.
- Research: Individuals who investigate how to motivate people to buy products and services.
- Merchandising: Individuals who buy and sell products and services for companies or clients.
- Professional Sales: Individuals who sell products and services to large and small customers.
Meta-Major: Arts, Humanities, Communication and Design
Are you interested in marketing but not sure what you want to do? Check out the arts, humanities, communication and design meta-major at your local state college. A meta-major is a collection of associate degree programs aligned to a general career area, such as marketing. Because all programs under the meta-major have common courses, you can pursue a relevant course of study before deciding on a specific degree program.
Many professional careers in marketing require a bachelor's degree.
|Training, Certificate or Associate's Degree||Bachelor's Degree|
|Cashier||$18,760||Market Research Analyst||$53,630|
|Retail Salesperson||$20,720||Wholesale and Retail Buyer||$53,630|
|Supervisors of Retail Workers||$38,890||Public Relations Specialist||$55,550|
|Advertising Sales Agent||$40,530||Sales Representative (technical or scientific)||$64,730|
|Sales Representative (non-technical or scientific)||$46,820||Green Marketer||$98.150|
|Property and Community Association Manager||$48,190||Marketing Manager||$107.260|
|Supervisors of Non-Retail Workers||$71,950||Sales Manager||$117,319|