coworkers discussing marketing strategies

Marketing

Do you have a knack for persuasion? Do you enjoy sales and customer service? Marketing may be the career for you.

Career Pathways

The marketing field has five career pathways: 

  • Communications: Individuals who develop plans and materials to sell products and services, such as writing text or creating artwork for advertisements.
  • Management: Individuals who implement plans to see products and services, such as selling advertisements or managing a sales teams.
  • Research: Individuals who investigate how to motivate people to buy products and services.
  • Merchandising: Individuals who buy and sell products and services for companies or clients.
  • Professional Sales: Individuals who sell products and services to large and small customers.

Meta-Major: Arts, Humanities, Communication and Design

Are you interested in marketing but not sure what you want to do? Check out the arts, humanities, communication and design meta-major at your local state college. A meta-major is a collection of associate degree programs aligned to a general career area, such as marketing. Because all programs under the meta-major have common courses, you can pursue a relevant course of study before deciding on a specific degree program.

Education-Career-Income Connection

Many professional careers in marketing require a bachelor's degree. 

Training, Certificate or Associate's Degree Bachelor's Degree
Cashier  $18,760 Market Research Analyst $53,630
Retail Salesperson $20,720 Wholesale and Retail Buyer $53,630
Supervisors of Retail Workers $38,890 Public Relations Specialist $55,550
Advertising Sales Agent $40,530 Sales Representative (technical or scientific) $64,730
Sales Representative (non-technical or scientific) $46,820 Green Marketer $98.150
Property and Community Association Manager  $48,190 Marketing Manager $107.260
Supervisors of Non-Retail Workers $71,950 Sales Manager $117,319

 

Make A plan

Click below to register or log into our online planning tools.

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