Do you have a knack for persuasion? Do you enjoy sales and customer service? Marketing may be the career for you.
The marketing field has five career pathways:
- Communications: Individuals who develop plans and materials to sell products and services, such as writing text or creating artwork for advertisements.
- Management: Individuals who implement plans to see products and services, such as selling advertisements or managing a sales team.
- Research: Individuals who investigate how to motivate people to buy products and services.
- Merchandising: Individuals who buy and sell products and services for companies or clients.
- Professional Sales: Individuals who sell products and services to large and small customers.
Meta-Major: Arts, Humanities, Communication and Design
Are you interested in marketing but not sure what you want to do? Check out the arts, humanities, communication and design meta-major at your local state college. A meta-major is a collection of associate degree programs aligned to a general career area, such as marketing. Because all programs under the meta-major have common courses, you can pursue a relevant course of study before deciding on a specific degree program.
Many professional careers in marketing require a bachelor's degree.
|Training, Certificate or Associate's Degree||Bachelor's Degree|
|Cashier||$22,430||Public Relations Specialist||$60,000|
|Retail Salesperson||$24,200||Wholesale and Retail Buyer||$62,750|
|Supervisors of Retail Workers||$39,630||Market Research Analyst||$63,120|
|Advertising Sales Agent||$51,740||Sales Representative (technical or scientific)||$79,680|
|Property and Community Association Manager||$58,340||Green Marketer||$117,130|
|Sales Representative (non-technical or scientific)||$58,510||Sales Manager||$124,220|
|Supervisors of Non-Retail Workers||$73,390||Marketing Manager||$134,290|