Marketing

Do you have a knack for persuasion? Do you enjoy sales and customer service? Marketing may be the career for you.

Career Pathways

The marketing field has five career pathways: 

• Communications: Individuals who develop plans and materials to sell products and services, such as writing text or creating artwork for advertisements.
• Management: Individuals who implement plans to see products and services, such as selling advertisements or managing a sales teams.
• Research: Individuals who investigate how to motivate people to buy products and services.
• Merchandising: Individuals who buy and sell products and services for companies or clients.
• Professional Sales: Individuals who sell products and services to large and small customers.

Meta-Major: Arts, Humanities, Communication and Design

Are you interested in marketing but not sure what you want to do? Check out the arts, humanities, communication and design meta-major at your local state college. A meta-major is a collection of associate degree programs aligned to a general career area, such as marketing. Because all programs under the meta-major have common courses, you can pursue a relevant course of study before deciding on a specific degree program.

Education-Career-Income Connection

Many professional careers in marketing require a bachelor's degree. 

Training, Certificate or Associate's Degree		Bachelor's Degree
Cashier	$18,760	Market Research Analyst	$53,630
Retail Salesperson	$20,720	Wholesale and Retail Buyer	$53,630
Supervisors of Retail Workers	$38,890	Public Relations Specialist	$55,550
Advertising Sales Agent	$40,530	Sales Representative (technical or scientific)	$64,730
Sales Representative (non-technical or scientific)	$46,820	Green Marketer	$98.150
Property and Community Association Manager	$48,190	Marketing Manager	$107.260
Supervisors of Non-Retail Workers	$71,950	Sales Manager	$117,319